So I'm wrapping up a commercial for Blu-Ray DVDs through Pop Johnson Creative in Burbank.
The concept is a pie chart that comes to life - the larger slice representing Blu-Ray, the smaller, HD.

Here are some initial designs for the hungry Blu-Ray slice


And little HD




They wanted to see how the transition would work from pie slice to character


Coloring options


We decided on digital coloring to save some time - then they wanted to see some different eye options for Blu-ray.


Semi-final designs


First draft of the storyboard



A screenshot from the commercial after a background had been chosen.


One of the last changes after the animation was complete was to remove the face on the HD character.


Fin