PUNY

I directed my first video (comedy short for Pepsi) this week and had a freaky good time.  While I’ve been around video production plenty on the executive producing, asset for interactive, or post production side…directing live action is incredibly outside of my comfort zone.  I had it easy as Kristoffer Knutson put his old Fallon producer hat on which made for a well-oiled machine, and the cast and crew were all seasoned and really talented. It became clear that most of the time like I was doing the least amount of work on set. I started loving it though and got into a groove by day 2 where I started SEEING what was going on rather than just trying not to mess up.  Warning, I’m probably going to try this again.  - Shad